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Promotional Tools L Promote To  Readers
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Libraries and colleges are full of people who gather to research, read, and
most importantly to learn. This audience is most receptive to new ideas
such as those in Ishmael. A great way to reach them is through display
cases, tables and other exhibits! Almost all libraries and colleges have display cases in busy
corridors and rooms that are available free to the public. Colleges often have events where organizations can book tables to display their information. Frequently, staff
are looking for people to use them. Ishmael is a mainstream book that
educates the public, making it the perfect candidate for these types of displays. The
following topics help you set up a display in your area.
How to Book a Library Display Case or Table
How to Book a College Display Case or Table How to Assure the Staff that Ishmael is Appropriate What To Put In Your Display How To Set Up Your Display Examples of Ishmael Displays
How to Book a Library Display Case or Table Booking a display at a library is simple, yet requires planning. Simply look on the Internet or in the phone book for the address and phone number of the closest library branches. It is a good idea to visit the library before requesting a display case or table. Once you arrive, determine what display areas exist and which one you prefer. Then ask for the person who is responsible for booking the displays. Once you contact them, ask them what display areas are available and when. Some are booked 2-3 months in advance, while others are available immediately. It depends on the size and location of the case or table and the popularity of the branch. Cases are usually booked one month at a time, from the first to last day of the month. Don’t stop with one library! Since the hardest part is gathering items to fill a display, book several libraries in a row to get the most results for your effort. How to Book a College Display Case or Table The method to finding and booking display cases and tables in colleges is similar to libraries. The main difference is that college displays are often only booked out to student organizations. If you belong to an organization or know someone who does, ask an officer if they would be willing to sponsor your display. Otherwise, look up a list of student organizations on the school's web site, and find the one most connected to Ishmael’s message. This may be any social or environmental activist organization. Find a contact phone number and get in touch with this person. Explain that you need their help (people love to feel needed) to book a display. Assure them that Ishmael is directly related to their organization and that others throughout the nation have made Ishmael displays before. If they have not read Ishmael, tell them to ask around. It's best to get another member or friend to verify the cause is legitimate rather than trying to convince them in a few minutes. You may also want to send them a few pamphlets or refer them to free Quinn excerpts. Once you have obtained support, all they have to do is book the display (or else use their name to book it yourself) and you will set it up. Colleges also often have set events where many groups display their ideas in a central area. Be on the lookout for such events, so that you can sign up for a table. Often, this will allow you a chance to interact more personally with those viewing your display and even sell books or hand out pamphlets. You can even set up a TV to play Ishmael videos and advertisements or play Ishmael inspired songs on the radio at your table. How to Assure the Staff that Ishmael is Appropriate To ensure that you will be allowed a display, it is important to be prepared before you even talk to a staff member. The usual rules of thumb apply, such as be prompt, polite, patient, and professional. Furthermore, you should be prepared to answer questions about your cause. If you are associated with a local Ishmael group, make sure to mention that you are an active member representing this organization. If not, mention that you are from the group that has agreed to sponsor your display. Finally, if you wish to say that you represent the Friends of Ishmael Society, please let us know what you intend to display so that we can approve your display. Also, point out that Daniel Quinn is very appropriate for a display. He is a mainstream author that published a series of popular books that have changed many lives. Assure them that it is philosophical, not a cult or religious. For more information on how to give a persuasive argument, visit the Friends of Ishmael Society promotional methods section. What To Put In Your Display The main goal of the display is to get attention, arouse curiosity, and make passersby intrigued enough to wonder why they have not read such a popular book. It will probably not be effective to try to convey Quinn’s message in such a small space, considering it took Quinn over a thousand pages to accomplish this and it is an extremely intricate message. Rather, we recommend focusing on getting the person to a point where they are just dying to understand what all the fuss is about or what this mysterious book is. Again, your main goal is to create curiosity. There are a number of components that you can combine to create this effect. These include:
How to Set Up Your Display Now the hard work is complete, let the fun begin! Since each display is different, from size to style, it's challenging to fill and decorate it. It's a good idea to bring some cleaning products to prepare the case or table for your display. It may already be clean, but you never know. Leave the case or table better than you found it so that they invite you back. Bring along tape, a stapler, tacks and anything else you need to hang and hold the items in place. Make sure you know the back wall’s material if using a case, since this influences how things can be hung. Good Luck! Examples of Ishmael Displays Several local groups have sponsored wonderful displays at various events. You can see some of their examples below and feel free to use their ideas for your displays, as well as incorporating some of your own original ideas. Why don’t you join these groups in spreading the word and send us pictures of your display! Western Washington University Ishmael Club Campus Display Ishmael Toronto bioDiversity 2002 Display Atlanta Leavers Earth Day 2002 Display Detroit Ishmael Leavers Oakland University Display Table Detroit Ishmael Leavers Michael Moore Peace Rally Display Table
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